SEO Expert · 10+ Years · 200+ Campaigns · Global

The SEO Expert
Who Gets You Customers
From Google

Businesses hire me when they're tired of spending on ads to bring in buyers who should be finding them organically. I've spent 10 years building organic search programs that rank, convert, and generate revenue that compounds month after month.

No retainer required for the audit. No agency pitch. Just an honest assessment of where you stand.

Track record — verified results
10+
Years practising SEO full-time
200+
SEO campaigns completed
40+
Industries served globally
DR60
Domain authority achieved for clients
$M+ Revenue
Generated for clients through organic search and SEO strategy — tracked via CRM attribution

Why businesses hire me

Your rankings look fine. Your revenue from organic search doesn’t.

This is the most common situation I walk into. The traffic graph is climbing. Position tracking shows solid rankings. The monthly SEO report looks good. But when you trace organic visitors through to pipeline or purchase, the numbers are thin.

Most SEO strategies are optimised for search engines, not for customers. They target keywords by volume, publish content to feed a content calendar, and measure success by rankings. The problem is that Google rankings aren’t a business outcome — they’re a signal that sits upstream of one.

When you hire an SEO specialist who understands the difference, everything changes. Keyword decisions are made based on buyer intent, not search volume. Content is structured around the questions buyers have before they purchase. Technical SEO priorities are weighted by their impact on the pages that actually convert.

That’s the approach I take with every client. I’ve spent 10 years refining a way of doing SEO that connects organic search performance directly to revenue outcomes. Not estimates. Not last-click attribution guesswork. Actual pipeline that you can tie back to the page, the keyword, and the search session.

Keyword strategy built on buying intent

Every keyword we target is mapped to a stage in the buyer journey. High commercial intent keywords — the searches people make when they're ready to buy — get priority over volume-driven informational terms that attract browsers, not buyers.

Technical SEO that gives Google no excuse

Core Web Vitals, crawl architecture, indexation, schema markup, site speed — the technical foundations that let Google confidently surface your pages for the searches that matter. Most sites have significant unresolved technical debt that's silently capping their ranking potential.

Attribution that proves SEO's return

Reporting that connects organic search to actual business outcomes — leads, demos, purchases, revenue. Because "we moved from position 7 to position 3" is interesting, but "organic generated 38 qualified leads last month at a cost-per-lead of $31" is what wins budget.

SEO Services

Every form of SEO. One practitioner who does it personally.

I don't operate with a team of junior analysts executing templates. When you engage me, I do the strategy work, the audit, the content architecture, and the reporting personally. This is why my results are consistent and my client list is deliberately short.

Technical SEO Consultant

Core Web Vitals, JavaScript rendering, crawl budget management, site architecture, schema markup, log file analysis. The foundations that make everything else work.

  • Core Web Vitals audit (LCP, INP, CLS)
  • Crawlability and indexation analysis
  • Structured data and schema implementation
  • Mobile-first indexing compliance
Content Strategy & SEO

Topical authority mapping, pillar page architecture, keyword clustering, and editorial systems that own search categories at scale.

  • Topical authority and cluster mapping
  • Keyword research and intent classification
  • Content gap analysis vs competitors
  • Featured snippet and AI Overview optimisation
Link Building & Digital PR

Editorial backlink acquisition, HARO/HERO outreach, original research campaigns, and digital PR that builds domain authority with publications that matter.

  • Editorial link acquisition from industry publications
  • Original research and data-led content
  • Competitor backlink gap analysis
  • Toxic link identification and disavow
eCommerce SEO

Product and category page optimisation, faceted navigation strategy, Google Merchant Center, and structured data for online retailers on Shopify, WooCommerce, and custom platforms.

  • Category and product page optimisation
  • Faceted navigation and duplicate URL management
  • Product schema — reviews, pricing, availability
  • Shopping feed and Google Merchant Center
B2B & SaaS SEO

Organic strategies for SaaS and B2B companies — pipeline attribution, MQL optimisation, bottom-of-funnel content, and comparison page strategy that captures high-intent buyers.

  • ICP-aligned keyword strategy
  • Comparison and alternatives page strategy
  • CRM pipeline attribution from organic
  • Free tool SEO for demand generation
Local & International SEO

Google Business Profile optimisation, local citation building, and geo-targeted content for local businesses. Hreflang, multilingual site architecture, and market-entry SEO for global expansion.

  • Google Business Profile and local citations
  • Hreflang and multilingual SEO
  • Market-specific keyword research
  • English, Arabic, Spanish market experience
Proven SEO Results

Real campaigns. Real numbers. No cherry-picking.

These are actual results from client engagements. The industries are real, the metrics are verified, and the stories behind them are the ones I tell prospects when they ask what working with me looks like.

312%
Organic traffic growth in 6 months. An 8,200-SKU fashion retailer went from 12,000 to 49,000 monthly organic sessions after we overhauled their category page architecture, resolved 2,400 duplicate content issues, and fixed their Core Web Vitals scores.
eCommerce — Fashion
$2.4M
Pipeline attributed to organic search within 12 months. A Series B HR SaaS company with near-zero organic presence became their own #1 acquisition channel — outperforming paid search on cost-per-MQL by 4.8x.
B2B SaaS — HR Tech
#1
Rankings across 47 high-intent local search terms in 8 months for a regional law firm that had never invested in SEO before.
Legal Services — Local
4.8x
Measured ROI on SEO investment, tracked via CRM attribution. Organic became the highest-ROI channel in the business within 12 months of engagement.
Enterprise — FinTech
-71%
Reduction in monthly paid search spend after organic took over the high-intent traffic previously purchased from Google Ads. The SEO investment paid for itself in saved PPC budget alone.
Professional Services
How I work

From first audit to first-page rankings — the process that's worked across 200+ campaigns

Every engagement is different, but the sequence is consistent. This is the order of operations that I've refined over 10 years and 200+ campaigns across 40+ industries. Skipping steps is the most common reason SEO programs underperform.

01
Revenue-first SEO audit

Before recommending a single tactic, I audit your site from two angles: technical health (what's preventing Google from ranking you) and commercial alignment (which keywords and pages are actually driving — or could drive — revenue). Most audits stop at the first. This one doesn't.

02
Intent-led keyword and content architecture

Keyword research focused on what your buyers search for when they're close to a decision — not what generates the most traffic. Then building a content architecture that maps every page to a job in the buyer journey: attract, educate, or convert.

03
Authority building — links and E-E-A-T

Systematic link acquisition from industry-relevant publications, original research that earns citations, and E-E-A-T signal building that tells Google — and your prospects — that you're the most credible option in your market.

04
Revenue attribution and optimisation

Monthly reporting built around pipeline and revenue contribution, not keyword positions. You see which organic pages drive commercial actions, what the cost-per-lead from organic looks like versus paid, and where the next quarter's effort should focus.

"We'd tried two agencies before this. Both produced reports that looked professional and traffic that didn't convert. Within three months of changing approach, organic became the source of our best-quality leads. Not the cheapest leads — the best ones."
RH
Rob H.
Founder · B2B Software · Series A
"The audit was more thorough than anything our in-house team had produced. We found a crawl architecture problem we'd been ignoring for two years that was suppressing our category pages across the board. Fixed it in a sprint, rankings moved within 6 weeks."
SC
Sarah C.
Head of Digital · eCommerce Retailer
"I've worked with a lot of SEO people. The difference here is that every recommendation is tied to a business outcome. We're not chasing rankings — we're building a pipeline. And it shows in the numbers."
MK
Mark K.
CMO · Enterprise SaaS
Search visibility

The search terms I help businesses rank for

From high-competition head terms to the specific long-tail keywords your buyers use the week before they sign — here's a representative view of the keyword landscape I work across.

  • Commercial keywords with genuine buyer intent — not just volume
  • Bottom-of-funnel terms like "best [product category]", "[brand] alternatives", "[service] pricing"
  • Long-tail keywords with low competition but high purchase proximity
  • Local and geo-modified searches for service-area businesses
  • Industry-specific technical terms that qualify the searcher as a buyer
  • Branded and comparison keywords that capture active researchers
Common questions

What people ask before they hire an SEO expert

These are the questions I hear most often on strategy calls. I've answered them here honestly — including the answers that might not be what you want to hear.

What does an SEO expert actually do day-to-day? +
The honest answer: it depends on what the site needs. In early engagements, I'm typically auditing technical issues, mapping keyword opportunities, and designing content architecture. As a campaign matures, the work shifts to content and link acquisition, performance review, and iterating on what the data shows. Every month is different — that's what makes it interesting.
How long does SEO take to show results? +
Technical fixes can improve performance within weeks. Content and authority building typically starts showing meaningful results at 4–6 months, with compounding returns from months 6–12 onwards. I'll be direct with you on a strategy call about what's realistic for your specific situation — some sites have quick wins available, others need more foundational work first.
What's the difference between hiring an SEO consultant vs an agency? +
The main difference is who does the work. When you hire most SEO agencies, you have a discovery call with a senior person, then you're handed to a team of analysts following a playbook. When you hire me, I do the strategy, the audit, the analysis, and the reporting personally. The tradeoff: I take on fewer clients, so my availability is limited, and I'm not the right fit if you need a full-service team executing daily content production.
How much does hiring an SEO expert cost? +
I don't publish fixed rates because project scope varies significantly. A one-time technical audit for a 50-page lead generation site is a very different scope to a 12-month retainer for a multi-territory eCommerce platform. What I will tell you: I only quote for engagements where I believe the ROI is clearly positive. If your situation doesn't support a strong return on SEO investment, I'll tell you that on the strategy call.
We're already running Google Ads. Do we still need SEO? +
Paid search and organic search serve the same intent at very different costs. Most businesses I work with spend $3,000–$15,000 per month on Google Ads. An effective organic strategy doesn't replace that immediately, but it gradually takes over the searches you're currently paying for — and at a fraction of the ongoing cost. Several of my clients have cut their paid search spend by 40–70% as organic matured, maintaining or growing their total qualified traffic.
What is E-E-A-T and why does it matter for my rankings? +
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — the signals Google uses to assess whether a site genuinely deserves to rank for a given topic. Since Google's Helpful Content updates, these signals have become significantly more important. A site with high E-E-A-T earns rankings that are more stable through algorithm updates and harder for competitors to displace. Building E-E-A-T is one of the central pillars of how I approach every engagement.
Start Here

Get a free SEO audit and find out exactly what's holding your rankings back

Every serious engagement starts with an honest conversation. I'll look at your site, review your current organic performance, and give you a plain-language assessment of the opportunity — before anyone signs anything.

Free Revenue SEO Audit — What's Included
  • Full technical SEO health check — crawlability, Core Web Vitals, indexation
  • Keyword gap analysis vs your top 3 organic competitors
  • Content opportunity mapping by buyer intent stage
  • Backlink profile review and domain authority assessment
  • Revenue gap identification — where you're losing money to organic search
  • Prioritised 90-day action roadmap with effort vs. impact scoring

No agency pitch. No retainer required to receive the audit. Just an honest assessment of your organic search opportunity.